What is Web Promotion?
Web Promotion is all about publicizing your website
through famous search engines such as Google,
Yahoo and AltaVista etc. Almost 80 percent of
the traffic to any website is created through a search
engine. It is essential to promote your website so that
your ideas get conveyed to the maximum audiences.
Without Web Promotion all your expenses on creating a
good website may go wasted. To know about our Web
is the difference between Search Engine Submission and
Search Engine Optimization?
While Search Engine Submission
means that your website address is listed with a search
engine, Search Engine Optimization
takes it a step further, ensuring that your website is
recognized properly by the search engine through the use
of appropriate keywords on your website, and whenever
there is a keyword search which matches your website
category, link to your web address is
displayed along with other search results.
is indexing and ranking of a Website?
When a website is submitted to a search engine, a
program called a spider, reads the content of
the site, and, depending on what the spider
finds, the site is added to the search engine database.
This is known as indexing .
After a site has first been indexed in a search
engine, it is common to find that it does not
rank very well on its selected keywords. This is because
when the site is indexed the search engine does not
record all of the relevant information needed for the
database, usually only recording the URL.
A few weeks after this happens, the spider revisits the
site, and completes the in depth analysis of the site,
recording the meta tags ,
title, body text and other components of the
site needed in order for the site to be found in the
database when a search is performed. This process is
called ranking , as the search engine
can now relate the site to particular keywords, and so
will be able to rank it within search results.
just submitting the website address once to the search
engine not enough?
It is a common misconception that once a site appears in
a search engine it will be there forever. Sadly, this is
not the case. Just like any other type of
promotion or marketing, as soon as you stop
doing it, the effect disappears. Search engines use
several means of keeping their databases as
up-to-date and relevant as possible.
THE TWO MAIN METHODS ARE:
submitting your website address to the Search Engines
. When a site is first indexed by a
search engine a program called a spider, visits
the site to assess the content of site, making sure it
is a fully functioning site with relevant content. After
the site has been added to the database,
the spider revisits the site every few weeks, to check
the site is still there, it still holds relevant
information etc. If, for any reason, the site is not
viewable when the program visits, or it appears not to
have been updated, the site may be down ranked,
or even dropped, by the search engine.
Change the algorithms they use to
The programs that search engines use to gather
results when a search takes place are called
algorithms. These programs use
different criteria to search sites for
occurrences of keywords, and rank them
in order of relevancy. Each search engines algorithms
change every few months, as criteria change and search
engine technology evolves. This means that top
ranking sites change from algorithm to
algorithm, as each uses different methods to rank
results. This means that it is highly unlikely that what
was number one in any search engine 2 months ago will
still be number one today.
It is because of these constant changes
that it is important to monitor your search engine
positioning carefully. Even when you have picked the
best combination of keywords, and have been well ranked
in all of the search engines, left to their own devices,
search engine placements will slip considerably.
I get more visitors on my Website by promoting it?
Most probably yes but one thing that's surely
you will benefit with is that, you will
get more sales enquiries, as the people who do find your
site on a search engine will be much more likely to want
to buy your products or services, as
that is exactly what they have been searching for and at
the end of the day, the only important web
statistic is a sale.
| Software development Company Varanasi, Lucknow, Allahabad India, Website
Development Company Varanasi, Lucknow, Allahabad India, Web Promotion Firm
Varanasi, Lucknow, Allahabad UP India, Software Varanasi, Lucknow, Allahabad, Varanasi, Lucknow, Allahabad,
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Jobwork Software, Yarn Trading Software, FMCG Inventory
Software, Varanasi, Lucknow, Allahabad, Mau, Gorakhpur, Allahabad, Mirzapur,
Bhadohi, Jaunpur, Azamgarh, Ballia, Uttar Pradesh,
India, Software & Website Development Company.
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